12AM Cheesecake is a packaging project for a fictional cheesecake truck. The packaging serves the dual purpose of carry out box and a plate to eat from.
I chose a brown and black combination and a slab serif typeface with handwritten qualities. I used taglines and descriptors of the company as an illustrative touch to the sides of the box.
My inspiration for the direction of the box design was to go towards something artisanal, natural, home made, and slightly old school.